If you have a limited budget, you want to make the most of every penny you spend on your advertising campaign. Instead of discontinuing your campaigns and therefore missing out on clicks, or spending more than you can comfortably afford, consider the following techniques for spending your campaign budget more effectively:
- Lower your bids for campaigns that are "limited by budget," potentially reducing the average cost-per-click.
- Let AdWords automatically bid for you to get as many clicks as possible with your campaign's current daily budget.
- Choose "Standard delivery" for your ads, instead of "Accelerated delivery".
- Look at the recommended budget to estimate how a different budget could improve your performance.
Lower your bids in campaigns that are "limited by budget"
While counterintuitive, slightly lowering your bids in campaigns that are "limited by budget" could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount that you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Lowering bids too much, however, could result in fewer clicks if your bids are no longer competitive. If you choose to decrease your bids, check your campaign a few days later to ensure that you haven't lowered your bids too much.
Let AdWords automatically bid for you
An alternative to lowering your bids yourself is to allow AdWords to adjust your bids for you automatically. When AdWords automatically sets bids for you, changing your keyword or placement maximum cost-per-click (CPC) bids, it'll still stay within a target daily budget that you've set for that campaign. Learn more about automatic bidding
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